Understanding the witch, the archetype, and the power of your cycle
At face value, Baba Yaga is a terrifying Slavic folktale figure—an old crone with iron teeth who lives in a hut on chicken legs, flies through the forest in a mortar and pestle, and threatens to eat anyone who approaches her wrong.
But look deeper, and the story shifts.
In the work of Jungian storyteller Clarissa Pinkola Estés, Baba Yaga isn't even a villain—she's an archetypal initiator. She tests, she challenges, she teaches. She strips away illusions and demands that we meet ourselves honestly. She's not evil—she's essential.
So if you've ever wondered what Baba Yaga really means, the answer is this:
She is the fierce face of exiled power.
She is the archetype of wild wisdom.
She is the guide at the edge of transformation.
To understand the meaning of Baba Yaga, we have to move past the cartoon witch and step into the symbolism she carries.
She represents the part of you that society told you to fear:
The angry part
The bleeding part
The too sensitive part
The knows-what-they-want part
She is the crone, the truth-teller, the forest-dweller.
And she shows up in your life any time you're asked to do shadow work—to face what you've suppressed and reclaim your power from it.
This is why Baba Yaga is deeply connected to the menstrual cycle.
At first glance, nothing.
At second glance, everything.
Because what is your menstrual cycle, if not a monthly threshold? A rhythm of shedding, transformation, and renewal. A cycle that requires rest, honesty, boundary-setting, and self-trust. Exactly the qualities Baba Yaga teaches in every tale.
When we experience period shame or feel disconnected from our wombs, we are living under a spell cast by a toxic culture. A spell that says:
Your body is a burden.
Your cycle is inconvenient.
Your emotions are a problem.
She hands you the keys to body literacy, to intuitive knowing, to cycle awareness.
She invites you to look at your pain and say: I deserve better.
She reminds you that your cycle is sacred, not shameful.
In our app, we've turned this mythic figure into your daily guide.
The Baba Yaga Cycle Coach is:
Your cheerleader when you're learning to track
Your coach when you're healing your cycle symptoms
Your inner witch when you need to say no and mean it
We built the app to unite:
Science and magic
Symptom relief and soul work
Ancestral wisdom and modern body data
Because we believe menstrual empowerment shouldn't be either/or. It should be all of it. Biology and mystery. Hormones and healing. Blood and story.
We could have named the app something clean, cute, or clinical. But that's not what the world needs right now.
The world needs more wild wisdom.
More truth-telling.
More permission to be raw, honest, cyclical, and real.
We chose Baba Yaga because she doesn't play nice.
She doesn't make herself palatable.
She asks you to come home to your whole self—bleeding, dreaming, raging, resting—and remember that power lives there.
So…What does Baba Yaga mean?
She means power.
She means wholeness.
She means healing from the inside out.
If you're ready to…
…reclaim your menstrual autonomy
…do shadow work on your cycle story
…learn to track with wisdom, not fear
…and remember what your body already knows—
Then you already carry Baba Yaga inside you.
And we made this app to walk the forest path with you.
This is what the Baba Yaga aims to do: one app that combines science with magic, body literacy with ancestral wisdom, and cyclical empowerment with practical remedies for your most common symptoms.
🎁 Free lifetime access to the Baba Yaga Cycle Coach app — June 1st & 2nd 2025.
We believe every menstruating body deserves access to holistic, empowering cycle wisdom — no matter who you are, where you come from, or how you bleed.
This is our gift to the community.
No subscriptions. No catch. Just full access — forever.
And always: your data stays private, local, and fully in your control.
👉 Claim your free lifetime access here.
Offer ends June 2nd 2025.
