Why we created Baba Yaga: A cycle-aware app for a world that wasn’t built for us
We started Baba Yaga with one radical goal:
To improve as many cyclical lives as possible.To bring menstrual cycle education into the world—regardless of gender, lifestyle, or whether anyone has ever taken your body seriously before.
To empower all people with periods—women, men, and everyone in between or beyond the binary—who carry a womb and experience a cycle.
To reclaim our right to live cyclically in a world built entirely around a linear hormonal rhythm.
Because we believe this simple truth:
Every menstruating body deserves to feel empowered by their hormones, not burdened.Enough of this narrative that our periods make us weak.
Enough of this narrative that our cycles make us irrational.
Enough of this narrative that our hormones make us “too emotional,” “too unpredictable,” “too much to handle.”
It's beyond time we reclaim our power—and our menstrual autonomy.
Whether you're spiritual or not, you carry a source of life and renewal inside your body.
Whether you want children or not, that power is yours to reclaim.
Whether you conform to gendered expectations or not, you deserve to be respected for simply existing in your full biology.
We wish we didn't have to fight for this.
We wish our entire human experience didn't get reduced to one part of our biology.
We know that many of us still carry shame just for having a cycle—let alone talking about it.
But until……menstrual health is seen as a normal part of public life,
…we're allowed to fully own our bodies,
…and we're given the basic dignity of a world that respects diverse biologies,
We won't stop talking about it.
We won't stop educating.
We won't stop supporting those who want to learn.
We won't stop helping people reclaim their menstrual autonomy.
Your menstrual cycle is not a burden.
Your period is not supposed to hurt every single month.
Your hormonal shifts aren't a problem to be fixed—they're a map to your inner wisdom.
Your period blood is not dirty—it's a key health indicator.
Ovulation isn't just about fertility—it's creative power.
Your emotional depth isn't a flaw—it's your built-in inner guidance system.
My name is Natalie.
About eight years ago, I got off hormonal birth control for the first time in 15 years. I swapped one external control over my biology for another: the copper IUD. While I knew this wasn't entirely “natural”—contraception in a cis-hetero relationship is still often seen as our responsibility—it gave me something I hadn't had in a long time: a sense of control.
I didn't bleed for six months.
When my first real period finally arrived, I celebrated it like I should have celebrated my first one.
And in that moment, I realized:
👉 This is where the story begins.
👉 This is the moment of reclamation.
Think back to your first period. Do you remember what you were doing? How you felt? What your immediate thoughts were?
More importantly—how did others respond?
Maybe it was…
Your grandmother telling you to use tampons or you'll “smell bad.”
A brother making a joke at dinner.
A coach pushing you to take painkillers and “push through.”
A well-meaning mom making it all too much.
Even if these weren't blatantly violent or abusive, they still left their mark. Tiny traumas stack. And over time, they become a mountain of menstrual shame—reflected back at us in school, at work, in relationships, at the doctor's office, in public restrooms, and in everything the world refuses to name.
No more stigma.
No more hiding tampons in sleeves.
No more pink tax, bad sex ed, dismissal at the doctor's office, and shame-based silence.
No more gatekeeping who gets to talk about their period—and how.
It's time to reclaim your body, your cycle, and your story.
Because your menstrual cycle is not just a function—it's a force.
It is not separate from your creativity, your self-worth, your pleasure, your power.
It is a ritual, a rhythm, a reclamation.
We created Baba Yaga for this.
To be your guide back to your wild self.
To be a space where menstrual autonomy is not just possible—but sacred.
Are you ready to reclaim yours?
🎁 Free lifetime access to the Baba Yaga Cycle Coach app — June 1st & 2nd 2025.
We believe every menstruating body deserves access to holistic, empowering cycle wisdom — no matter who you are, where you come from, or how you bleed.
This is our gift to the community.
No subscriptions. No catch. Just full access — forever.
And always: your data stays private, local, and fully in your control.
👉 Claim your free lifetime access here.
Offer ends June 2nd 2025.
